To Err is Human, but to Repeat Mistakes is Bad Business Why do seemingly irresistible products fail? Regardless of the industry, the same root causes are identified time and again:   1.   Poor market research – incorrect understanding of customer needs, market size and competitive forces   2.   Overly optimistic assessments of technical risks, and under estimation of costs and task durations 3. Poor project management  4.     Lack of alignment between resource plans and development schedules   5.     Bad timing - too late to market or rushing an   incomplete product to market     No matter how well one plans, if innovation is on the critical path, unexpected events will likely occur. At HDA we help clients learn from previous projects to proactively manage risks. When unexpected events do occur, positive and/or negative, we help our clients quickly glean critical knowledge from these events. These experiences are re-defined as learning experiences offering a source of business advantage!